Small Business Saturday is an American shopping holiday held on the Saturday after Thanksgiving during one of the busiest shopping periods of the year. First observed on November 27, 2010, it is a counterpart to Black Friday and Cyber Monday, which spotlight big box retail and e-commerce shopping respectively. By contrast, Small Business Saturday encourages shoppers to patronize brick and mortar businesses that are small and local.
Small Business Saturday is a registered trademark of American Express corporation.
Small Business Saturday is a great opportunity for jewelry retailers to advertise and promote their businesses, and take advantage of the “Shop Small” sentiment of the day.
For more information about Small Business Saturday, or to sign up to participate in Small Business Saturday, visit the American Express “Shop Small” website.